Tiramisu

The enhancement to the existing application was an outcome of previous qualitative study and in-depth analysis of the incoming user feedback. We realized that users were using our feedback feature to compliment and complain about Tiramisu and the transit authorities. The interesting trend was that riders were trying to provide additional qualitative information about the ride, the condition of the bus etc as they tracked it. We realized that qualitative information is not always enough and embarked on revamping the design of the application as a whole and enhancing its features

To enable an efficient messaging platform on top of the existing application it was important to understand the intentions of the person creating the message and consumer of the message. I  pulled apart the large hairy system, created conceptual models to ensure that I was considering edge cases as well.

The wire framing began. This was probably the longest phase of the design process. My advisors provided feedback based on trends and research they had seen in the past and I iterated on the wireframes in low fidelity to ensure that the user flow, information architecture and interactions were consistent and intuitive.

A system of type, colors and icons were designed and the final iteration of the wireframe flows were skinned. new features like the leader board were conceptualized and designed in addition to supporting multiple level of messaging and enhancements to the UX based on user feedback.

Increased iPhone and Android downloads