Home team

From our research we learnt that people have difficulty managing and finding service providers like doctors, plumbers, pet sitters and lawyers. We also learned that existing services like Yelp don't fully satisfy users in finding someone they can try trust and tend to reach out to their personal connections for recommendations. In a small, agile team we set out to create an application that can support users find trusted service providers. The process was iterative and agile. We tested our assumptions with our users constantly to help improve the experience. 

Home team application consisted of a system of features making the application complex. I iterated on the flow to ensure that the interactions making up the system were intuitive and fit into the user's mental modal. We continually tested assumptions with users to refine our concept throughout the process.

We realized that though our biggest value prop is finding people you can rely on through your trusted network, people might not always "ask" their friends. Searching is a behavior that has embedded itself in the way we find information. We changed the way we thought about searching and added additional value by providing information about people in your network who use these pros.

The image show the team, ask and find tab details with the pages skinned with our brand colors and style.

A big part of keeping customers engaged is ensure that they know when there are new features being added, when someone asks for a pro. Part of the design thinking was also designing the transactional and non-transactions emails.

A big part of how we hope to increase engagement is by ensuring the service isn't exclusive. Certain features are accessible by web ensure that friends you "ask" for a pro can recommend someone without having the app installed.